Branding Concept/Visual Identity | Art Direction: Kristen Bower
As the graphic/multimedia designer at the Pennsylvania Horticultural Society, my proposed visual direction for the 2022 Philadelphia Flower Show, "In Full Bloom" was chosen amongst a set of options pitched by members of the Creative Services team.
The process of developing/executing this visual direction involved a series of conversations about the past two years of pandemic life and its impact on society at large. Questions such as, ”How can horticulture be used for mental/physical healing?“, “How can we use horticulture to create community?”, and “What does it feel like to live life “In Full Bloom?” sparked the year's chosen theme name (developed by the Shows department).
The color palette and typography were intended to reflect the healing powers of nature, while conveying a celebratory feel. Floral elements were composed in a way that inspire a sense of community - uniting to remember what it’s like to live “In Full Bloom”.
As the Graphic/Multimedia Designer at The Pennsylvania Horticultural Society, I was responsible for creating, conceptualizing, and executing a multitude of creative marketing pieces. These included motion graphics, invitations, custom illustrations, social media graphics, signage, infographics, and more.
Book cover designs for Thirty West Publishing House.
Projects include chapbooks, poetry books, and full length novels.
Print design & illustration
Branding, Packaging, Watercolor Illustration
As a designer at FOODMatch, I had the opportunity to design a multi-SKU line of deli cups sold exclusively at Whole Foods. The concept of “Mediterranean Market by Divina” brings products imported directly from the Mediterranean region fresh into the hands of consumers in convenient, to-go containers. The series of watercolor designs are an expression of the freshness of the olives and antipasti mixes, with colors reflecting what’s inside the package. The logotype was designed by the Whole Foods creative team.
Posters, Advertising, Copywriting
I created a series of ads promoting The Franklin Fountain in Old City, Philadelphia. Although this old fashioned themed ice cream parlor is a Philadelphia favorite, the brand was lacking in advertising and promotion. I wanted to create something attention-getting with the spirit of Ben Franklin. To achieve this, I took a typographic approach that was inspired by posters of the Victorian era and Ben Franklin's famous quotes.
Art Direction | Ron Cala
Email Marketing Design
Clients including PUNCH Media, The Bourse, The Shops at Liberty Place, Philadelphia Brewing Co., Townsend Wentz Restaurant Group, and Bluebird Distilling.
Rebranding, Illustration
A fresh take on the classic Kellogg's Variety Pack, my goal was to capture the essence of each cereal by using bold and simple graphic forms that stand out amongst the busy labels we often see on supermarket shelves. The design was also made with the environment in mind, using less ink than a typical cereal box, and printed on 100% recycled cardboard.
Art Direction | Jason Kernevich
Digital Publication, Website
Street Space is a digital publication that features up and coming street artists from around the world. Because street art has been a male dominated art form in the past, this issue celebrates female street artists that have risen to prominence around the world. Each article references the artists’ style, while showcasing their work with interactive pop ups and animations. The articles are also divided by animated ads that are meant to be attention getting, and appeal to an urban, artistic audience.
Art Direction | Scott Laserow
Branding, Packaging, Web Design
The Divine Collection is a luxury brand I created for the upcoming Divine Lorraine apartments. The once abandoned hotel is currently under renovation and is set to be open as luxury apartments by 2017. The collection includes toiletries and beauty products for men and women as well as a vintage clothing boutique that would be available to the public in the apartments’ giftshop. Honoring this historic Philadelphia landmark, the packaging I created is inspired by the late-Victorian architecture of the building itself, which was designed by Willis Hale. I also designed a website where you can browse the products, and learn more about the history behind the Divine Lorraine.
Art Direction | Paul Kepple
Branding, Packaging
Big Apple Cider is a fictional company that produces premium-flavored ciders made in upstate New York orchards. Each flavor is named after a neighborhood in New York: Chelsea Cranberry, Soho Satsuma, Brooklyn Blackberry, and Greenwich Granny Smith. Made with freshly pressed apples and other fruits, the folks at Big Apple work day and night to deliver the freshest local flavors to the city. From this concept, I developed the tagline, “The Cider that Never Sleeps.”
Art Direction | Scott Laserow
This is a catalog showcasing the works of cross-disciplinary architect Zaha Hadid. The catalog features her buildings, glass, furniture, and installation pieces and is meant to show the similar design principles behind them. Because her buildings are very organic, I wanted the type to flow and have the fluid quality that is in her work. I included die cuts and vellum pages to highlight the air and fluidity within the structures she designs.
Art Direction | Soonduk Krebs and Scott Laserow
Branding Identity, Posters, Catalog
Mammal is a fictional museum that features exhibitions exploring the human condition. For this project, Mammal presents Cross-Sensing: A Synesthetic Experience. The exhibition explores the neurological phenomena of Synesthesia in which one sensory pathway gets crossed with another. The project includes a logo, stationery, poster series, catalog, and animation.
Art Direction | Dermot MacCormack
Illustration, Hand Lettering, Invitation Design
This is an invitation for a scavenger for children that takes place at the Philadelphia Zoo. The event involves following a trail of crumbs that one of the animals left behind, in order to collect clues at various locations throughout the zoo. I used watercolor and hand lettering to create a playful, childlike feeling, and included a real trail of animal cracker crumbs along the bottom of the invitation. The folded format of the invitation is meant to have a quality of discovery and be fun for children to interact with. The project includes the invitation mailer, RSVP card, and envelope.
Art Direction | Dustin Summers
Illustration, Book Design
The goal for this project was to show Hans Christian Andersen’s fairy tales in a new way. Each book cover utilizes a layered composition and shows the environments in which the stories take place. I chose to do them in a cut paper style with patterns and textures to create a playful, yet elegant feeling.
Art Direction | Ron Cala
Layout, Typography
For this project, I designed a short book in the style of F.T. Marinetti, the Italian Futurist artist and poet, and author of the Futurist Manifesto. I was inspired by the typographic style of the Futurists and wanted to emulate their free-flowing typography.
Art Direction | Scott Laserow
Layout, Branding
This is a program booklet and collateral for The International Culinary Center's summer program, "Teen Kitchen” in Soho, New York. The program is an intensive summer camp where teens can learn essential cooking skills from experienced chefs. I wanted to make the design sophisticated, yet fun to appeal to teens. It was also important to make the booklet’s information easy to follow, so I used icons and color to visually separate information, and used a limited color palette that was inspired by the foods you would make in the program.
Art Direction | Soonduk Krebs
